Alzheimer’s Awareness: What Memory Would You Never Want to Lose?

ctsai Blogger

One Memory You Will Never Want to Lose from Transamerica on Vimeo.


On June 21, 2018, the Alzheimer’s Association® marks The Longest Day by encouraging people to “Do What You Love” to help raise funds to end Alzheimer’s.


More than 5.5 million Americans are living with Alzheimer’s disease, according to the Alzheimer’s Association. About 200,000 of them are younger than 65.


Ken Sullivan told Transamerica he was 47 when he was diagnosed with early-onset Alzheimer’s. “I was shocked,” he said. “I didn’t know much about the disease at all, other than I didn’t want to get it.”


In an effort to help those facing a future with Alzheimer’s, Transamerica collaborated with the Massachusetts Institute of Technology AgeLab to create the free Field Guide to Financial Strategies for Those Living With Dementia. This step-by-step guide can help families prepare for living with this disease.


To help raise awareness of Alzheimer’s and efforts to find a cure, we asked people, “What’s the one thing you would never want to forget?” Watch the video to hear what people said.


What would your answer be?